1.Description of the Ad campaign

Description of the Ad campaign



https://www.youtube.com/watch?v=UjynsMY7hmk

This advert was aired during the beginning of 2017. In the beginning of the advert it shows 2 women who are finishing work and on their way home. Then someone comes in with a McDonalds bag so then it shows a close up of the product. This will appeal to people because it shows the product in a way where it makes people want it more. I think this will appeal to people who work because in the advert it shows to people during the break. McDonalds advert gets its key message across to the audience by adding humour so it attracts the audience. For example in the video it shows there is a fight between the two girls however they do it in a way that creates humour. This is a effective way to sell your product because it will make the audience remember it.


This advert is the campaign version of the TV advert so it came out the same time. This is a clear shot of the actual product itself so people know what it actually is. This will appeal to people because of the presentation it seems like its restaurant instead of a fast food. Which makes it stand out more.
I think this will appeal to people who work because it looks like fancy lunch.

https://www.youtube.com/watch?v=_2jmOJ9ag5M

This advert was aired in 2015. It is still a well known advert because of the person and the song. It has a catchy song so it makes people watch and remember it more. There are more adverts like this one so it shows that it has been a successful advert. The advert is about people who are in a office working but then the Cadbury chocolate distracts them. Cadbury gets it key message across to the audience by adding unique selling point. For example in the advert it does promote a product however the way they do is different compare to all the other ones. This is a effective way to sell your product because its different.

The campaign came out at the same time as the advert. So it came out around 2015. This is a clear way to advertise the product because the audience can clearly see the product and the little details. In my opinion i think this will attract anyone because its like a cartoon campaign which makes it stand out.