2. Aims

Aims

TV

I am going to describe how the TV advert for McDonalds Chicken strips aims to introduce a new product to the market. This can be seen at 00:48 in their advert where the product is shown for the audience to see. This is a way for showing the whole purpose of the advert. This does create awareness because its like a comedy advert so it makes people want to watch more. This will increase sales because people would want the product more because of the close up shots. I think this is a good advert because it has comedy in it which makes people want to watch more than it shows the product itself which looks delicious.

Print












I am going to describe how the print ad presents the chicken strips with the sauce to show the mouth-watering product. This is introducing the new product to the market. The chicken strips are cut in half to show the texture inside of the chicken. This increases sales as it shows that its impossible to resist having one. This creates awareness because its acknowledging the purpose of the product.

In my comparison I will now evaluate how both adverts portray the same aim. Both these adverts display the delicious chicken strips and how its so hard to resist it. In the TV advert you can tell that the women enjoyed the food so it shows that its hard to resist the temptation.


TV

I am going to describe how the TV advert for Cadbury milk aims to rebrand an existing product. To evaluate they had the bar version of this chocolate and now they have a big pack so it shows that they have changed it. This product can be seen at 00:04 in their advert where the product is clearly shown. By showing it in the beginning will engage people to watch it more. This will increase sales because it already exists so people can trust their product.


Print





















I am going to describe how this print ad portrays the product in a unique way. To emphasis this looks like a cartoon style ad so it will attract the younger audiences more. This creates awareness for the audiences because they can identify the product. This will increase sales because its a trustworthy product since it has other product in the brand so people will know how it tastes.

In my comparison I will now evaluate how both adverts portray the same aim. Both these adverts display humor because its like a cartoon style advert. So everyone will easily identify that they both share the same aim.