The call of action for the advert was effective and obvious for the audience. The message was positive and easy to identify which will attract anyone. In this advert it shows younger employees who are leaving for their lunch break however they get stuck in the lift but they get McDonalds delivered to them. The two employees fight over the chicken strips which shows that its hard to resist. From this advert McDonald's response mechanism would be on e-mail. To evaluate by advertising through emails will attract the employees who are constantly on computers because the sound of chicken strips will be tempting.
Both print and TV ad from the McDonald's campaign use the same call to action because they both will expect to have more customers and the same target audience. Selling the product this way will attract more customers because again they will not be able to stop the temptation of the product. McDonald's will expect a range of audiences therefore they will make more profit like this.
In my comparison i will evaluate how both campaigns share the same call to action. The two campaigns present the ad in a unique way to increase their audiences. The Tv ad portrays that its irresistible and the print ad makes it hard to resist.
The call of action for this advert is fun and has a positive vibe. The message is that you can still have fun and enjoy work by just eating the chocolates. From this advert Cadbury's response mechanism would be on social media. From advertising on social media Cadbury will expect younger audiences and people who are working to expect people to buy their product due to the fact that its more targeted towards them and its on social media which nearly everyone uses.
Both print and TV ad from the Cadbury campaign use the same call to action. In this print ad the vibe is animated and fun just like the TV advert. This will attract the same viewers as the TV advert because by remembering the advert will make them look at this print ad. This is a effective way on selling your product because you will make more profit.
In my comparison I will evaluate how both campaigns have the same call to action. The TV ad and the print ad are both eye catching because its fun and entertaining to look at and creates a positive
effect on the audiences.
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