4. key messages

Key messages















I am going to describe how the McDonalds Tv ad uses a unique selling point in its key message. The unique selling point is the fact it has people fighting over the irresistible chicken strips. For example at 00:53 into the advert it shows the two girl fighting over the chicken strips. This connotes that the product is so delicious that its hard to resist.




I am going to describe how the print ad uses a unique selling point in its key message. The unique selling point is the fact that its presented in a way that you would expect in a restaurant. In the print ad it shows the chicken on the plate with two dips on the sides. This connotes that its very posh due to the way its displayed.

In my comparison i will now evaluate how both advert portray the same key message. In the print ad and tv ad they both show that its so hard to resist the temptation of this product. The way both campaigns present their product proves this.















I am going to describe how the Cadbury TV ad shows its key message. In this campaign the key message is humour. For instance the humour in this is how they all randomly start singing after eating the chocolate. This connotes that Its funny because its in a office which is meant to be quiet however in this one its loud and fun. This is a effective way to sell your products because it will make the audience remember it more due to the humour.



I am going to describe how this Cadbury print ad shows its key message to the audience. This campaign gives the same as the TV ad as they are from the same campaigns. In this campaign it shows the chocolate and milk going everywhere and mixing into the chocolate. This connotes that its animated because you can never take a picture like that. The message relates to the TV ad because its like a animated version of the ad so automatically seeing this will make the audience remember the advert.

I am going to evaluate how the key message has been shown across the advertising campaign. They have done this by adding humour to both campaigns so it will help the audience remember it more. The way the campaigns have presented their ads suggests this.