5. Approach

Approach 



McDonalds advert:
I am going to describe how the TV advert approaches to the audience. The TV approach is humour because it shows the two employees fighting over the McDonalds bag during their lunch break in a elevator which is different and unique so it will engage the audience more. Throughout the whole advert there is humour so it keeps the audience focused on the advert. The advert does show the product close up so it makes it mouth-watering for the audience. 













Print ad:
I am going to describe how the print ad approaches to the audience. For example in this print ad the approach is the temptation of the product. The way the food is presented on the table with the chicken cut in half and sauces beside it makes it look even more delicious so it makes it harder to resist.

In comparison both of the advertisements make it impossible to resist the product however the TV advert will attract the audience more because of the humour which the target audience will remember more.




Cadbury Advert:
I am going to describe how the Tv approach is humour because in the beginning of the advert it shows people working hard in their offices but the atmosphere changes as soon as everyone has chocolate. To connote this portrays that everyone has energy right after you have chocolate. This creates humour because they are all dancing in their chairs around the whole building which doesn't happen in real work places.



I am going to describe how the Print ad approach is like the TV ad. For instance the tv ad has humour which relates to the print ad because its from the same campaign and has that fun vibe to the poster. Also anyone who looks at this will automatically remember the TV ad.

I am going to evaluate on  how both campaigns have the same approach. The campaigns have that same positive affect and attraction the audience. To emphasise the song in the advert will make the audience remember the advert more and the way the print ad is displayed will catch the  audience's attention.