Dairy Milk caramel
I am going to describe the details of this chocolate bar. To evaluate the colour of the packaging is yellow and purple and the logo is purple but on the yellow part so it stands out. The slogan of the product is "glass and a half ". This is short and snappy so its easy to remember. The most recent advert of dairy milk is the i can boogie one. This is a rememberable advert because of the song they used for this advert. The taste of the chocolate is really smooth because of the caramel. I would have this everyday because i really like caramel. I think the target audience would be teenagers age 13-19 years.
Boost
The colour of boost packaging is blue so it looks like its a sport type chocolate. The slogan of the product is " its slightly ripped with a flat under side". The recent advert for boost is the one to do with rugby so it relates to sports. So the advert shows that you can get energy boost from this chocolate. The boost is very chewy so its quite hard to eat. I would have this chocolate on the go because its quite filling. I think the target audience for boost would be boys because of the colour and its like a sport chocolate.
Flake
The colour of the packaging is yellow so it does stand out from the other chocolates. The slogan for this product is "the crumbliest flakiest milk chocolate ever". The most recent advert for this chocolate is the gorilla one. The flake is really filling. it taste quite similar to twirl. I would have this as a luxury chocolate because its really messy and filling i don't personally like filling chocolates because it makes me feel sick. I think this is targeted at females between the age range of 16-35 years.
Twirl
The colour of the packaging is purple however the logo is yellow so its eye catching. The slogan for this product is " give twirl a whirl". The most recent advert for this chocolate is there is a lady who walks past in a ballroom with a twirl in her hand. The chocolate is smooth which melts in your mouth as the chocolate unfolds. I would have this on the go because its not a filling snack. I think this is targeted at both genders with age from 14+.
Crunchy
The colour of packaging is gold with red writing at the front. The slogan for this chocolate is "Get that Friday feeling". This is a short slogan so it sticks in peoples head and its rememberable. The most recent advert for this chocolate is the one where it first shows the product then it turns into a rollercoaster. So it emphasis that 'Friday feeling' and that it makes you feel adventurous. Its a chunky bar covered with honeycomb in cadbury milk that breaks into crunchy pieces in the mouth. I would have it as a luxury chocolate because its quite filling which again i don't like it when its too filling . I think this is targeted at females age from 16+.
Wispa
The colour of the packaging is purple with the colour red for the name of the product. The slogan for this product is "Bite it and believe it". The most recent advert for this product is where there is a parade with pandas and other crazy things are involved. This chocolate is light with the tiniest bubbles covered in smooth cadbury milk chocolate. I would have this everyday because its light ad not that filling. I think this is targeted at both genders with any age range.
The colour of the packaging is purple however the logo is yellow so its eye catching. The slogan for this product is " give twirl a whirl". The most recent advert for this chocolate is there is a lady who walks past in a ballroom with a twirl in her hand. The chocolate is smooth which melts in your mouth as the chocolate unfolds. I would have this on the go because its not a filling snack. I think this is targeted at both genders with age from 14+.
Crunchy
The colour of packaging is gold with red writing at the front. The slogan for this chocolate is "Get that Friday feeling". This is a short slogan so it sticks in peoples head and its rememberable. The most recent advert for this chocolate is the one where it first shows the product then it turns into a rollercoaster. So it emphasis that 'Friday feeling' and that it makes you feel adventurous. Its a chunky bar covered with honeycomb in cadbury milk that breaks into crunchy pieces in the mouth. I would have it as a luxury chocolate because its quite filling which again i don't like it when its too filling . I think this is targeted at females age from 16+.
Wispa
The colour of the packaging is purple with the colour red for the name of the product. The slogan for this product is "Bite it and believe it". The most recent advert for this product is where there is a parade with pandas and other crazy things are involved. This chocolate is light with the tiniest bubbles covered in smooth cadbury milk chocolate. I would have this everyday because its light ad not that filling. I think this is targeted at both genders with any age range.
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