campaign budgeting

Campaign Budgeting 

Organization: Marketing Minefield

print advertising:
Newspaper Advertising Costs

There are two options for advertising in a newspaper and that is to do with either selling it local or national.  Selling it local is cheaper than selling it national. For example if it was a local it would be around £250. Whereas if it was a national paper it would be extremely expensive. For instance it costs over £30,000 for a full page colour ad in The Daily Mail.

Magazine Advertising Costs
Magazine advertising has number of advantages however the most advantage of is its ability to target niche audiences. For example the costs of the magazine can vary. If you want a full page ad it wont be any less than £200 with a readership of 5,000 people, and in many cases it'll be considerably more expensive than that.
Designing a magazine or newspaper advertisement shouldn't be a major cost. Many graphic designers will do it for less than £100, although it is worth paying more to get it absolutely right considering the cost of the advertising space.



ITV Media

Advertising on ITV

Airtime:
TV advertising brings your message to life and gives you a return on investment that cant be matched by any other mediums. It is also used to maintain brand reputation or to drive direct response.
TV adverts in commercial breaks are known as spots and these tend to be 30 seconds long but can vary from 5 to 120 seconds.
One of ITV's biggest USPs for advertisers is our regional flexibility.

Teleshopping:
When 30 seconds isn't enough time to express the product or service, that's when 30 minutes infomercial slots come into their own. Teleshopping slots across ITV2 ,ITVBe, ITV3 and ITV4, digital +1 and HD channels, provide the perfect opportunity to tell your story and sell direct to the viewer.

What Teleshopping can do for brands:

• Packages can be bought either annually, 6 monthly, quarterly or monthly
• Inventory is available at varying times per channel*, please see below:
  ITV2: 2.30-6am
  ITVBe: 1-9am
  ITV3: 2.30-6am
  ITV4: 3-6am
  *For each +1 channel, the inventory hours will run one hour later than above.

Itv breakfast: Following Good morning Britain, Lorraine Kelly presents her successful weekday show, Lorraine, from Monday to Friday from 8.30am-9.25am. The show features a mix of entertainment, human interest stories, topical debates on the day's news, and the best in lifestyle, food and fashion features.